Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet using a web browser. An online shop evokes the physical analogy of buying products or services at a shopping center; the process is called business-to-consumer(B2C) online shopping. In the case where a business buys from another business, the process is called business-to-business (B2B) online shopping. The largest of these online retailing corporations are Alibaba, Amazone.com and e-bay. With the growth of online shopping,comes a wealth of new market footprint coverage opportunities for stores that can appropriately cater to offshore market demands and service required.
History
The first world wide web server and browser, created by Tim Berners-Lee in 1990, opened for commercial used in 1991. Thereafter, subsequent technological innovations emerged in 1994 online banking, the opening of an online pizza shop by Pizza Hut, Netscape's SSL and Intershop's first online shopping system. Amazone.com launched its online shopping site in 1995 and ebay was also introduced in 1995.
Costumers
Online customers must have access to the Internet and a valid method of payment in order to complete a transaction (e.g. credit card, Paypal etc). Generally, higher levels of education, and personal income correspond to more favorable perceptions of shopping online. In December 2011 study, Equation Research surveyed 1500 online shoppers and found that 87% of the tablet owners made online transactions with their tablet deceives during the early Christmas shopping season.
No comments:
Post a Comment